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Relations with employees, customers and legal partners, as well as other companies, and so on are essential to the growth of a business. The connections a company has with its employees, customers and legal partners as well as other businesses, have an immediate influence on how a business grows and operates. Building strong business relationships can be challenging, but is necessary for any type of business.

A lot of people focus on the money side of things when it comes to building business relationships. Instead, be a helpful resource for your business associates. Publish and distribute thought leadership information, quickly and effectively respond to any questions your business associates raise and take any other steps you can take to serve your new business relationships in a consultative capacity. Creating and maintaining this value is vital to building lasting, productive business relationships.

Contact is the key to building business relationships. Make sure you connect to your contacts on a regular basis by responding to their tweets, or sending them a card or email. Make use of technology to keep in touch, such as contact management software that lets you track details like birthdays and ages of children, so you never forget to send a message or make a phone call on their birthday.

It is important to maintain and establish solid, productive business relationships, particularly with those who can directly impact the business’s health, such as outside investors, accountants and bankers, among others. Having these strong connections helps you to create more employment opportunities, increase capital, and expand your business in the way that would be difficult without them.